How can one become an SEO expert starting from the beginning?



SEO also known as SEO is a term used to describe Search Engine Optimization SEO, also known as Search Engine Optimization Also called SEO is a procedure that impacts the entire business such as brand image and reputation and web visibility, traffic quality sales, and has an impact in the long-term.


An SEO specialist is responsible of promoting the site’s content via search engines. The higher the ranking of a site’s results from search engines, the more people are visiting it – and the company gains new customers.


We are aware of the work that an SEO specialist does, and what skills and knowledge are required to succeed in the field. We also offer a step-by step guide to pursue the field.

What is Search Engine Optimization functions

The main purpose for SEO specialists SEO specialist is an in-depth understanding of how the algorithms for ranking and search engines operate. Let’s examine this.


The history of SEO began in 1997 in 1997, when Larry Page and Sergey Brin created Google which was the initial search engine. Google and Ilya Segalovich and Arkady Volozh created Yandex. Other search engines include Baidu, Bing, Yahoo! In the world, Google is still the most popular , due to the presence of Google in Russia Yandex as well as in Russia Yandex as well as Baidu in China Baidu. Baidu.

Search engine robots “walk” through the Internet”walk” through the Internet “spiders”, “crawlers. They navigate through pages, scanning them, before adding their duplicates into the search engine database. The database is indexed and the contents are analyzed before being incorporated into the index. This is the result of a search.


Indexing is a method that follows:


The page is broken into sections. The pages are divided into microarrays, text videos meta tags, images and other types of data , like content, service data, and content

Every element of the site is evaluated using an array of rules

Based on the results of the study, the page is included in the index or it is not.

Pages that have been indexable provide search results that users are able to view as a result of the search query.


When it comes to creating results during the process of producing results The search engine must to decide which pages it will show and what order they will be displayed to the user. This is accomplished by using ranking algorithms – techniques that determine the value of a specific website is determined. More valuable is a website is can be, the more often it will be displayed in search results.


SEO-optimization directions

To understand the fundamentals about what SEO optimization is, it’s crucial to understand the two major domains that comprise SEO Optimization for internal use (on-page optimization) and external optimization (off-page optimization).


Internal optimization is a procedure that is carried out directly on the site and is accompanied by modifications to its structure, content and technical components.


External optimization can enhance the performance of a website by integrating with third-party platforms and applications.


The main distinction between these two fields is evident in the following table:

Let’s review the most crucial SEO guidelines more in depth.


Internal optimization

It is made up of sub-directions which follow:


How can you become an SEO expert starting with the beginning?


The detection and correction of technical errors on the site, which interfere with the display of the website in search engines. A large amount of errors directly affects position of the website in results of searches.


The term “technical optimization” covers a wide array of tasks. For instance, improving the speed with when users access the site as well as adapting the site for mobile devices, and creating indexing and making redirects.


How can you turn into an SEO specialist from the beginning? using semantics


“Semantics,” or “semantics” in SEO (keywords (also called keywords) are inquiries, which users are directed by the internet in order to find the answers.


The fundamental meaning of web pages is a variety of keywords that relate to the topic of the site’s promotion . These keywords best describe the type of the activity that the site is marketing, its products, and services.


Keywords are classified based on certain characteristics and spread over pages. The method of grouping keywords may be referred to as “clustering”.


Alongside the technical optimization, the semantic core plays a significant part of the marketing strategy for the site since it is the place where other optimization plans are created.


The semantics are built on:


The idea behind the web site’s theme is in relation to search engines.

Site structure;

Meta tags contain meta-tags’ contents;

Page structure;


anchors and links and anchors.

Therefore, the efficient collection and clustering that make up the semantics of the website is vital to the efficient promotion of any site.


How can you become an SEO-expert without beginning with the basics? By improving the structure of your website


A well-designed website is one of the most crucial elements in SEO promotion. It is vital for the crawlers of search engines when they index as well as for users of websites. If a person is aware of the information on the site and how simple it is to use it, they are more likely to engage on the website and this can improve the popularity of the website.


A well-constructed website is straightforward, logical and easy to understand by the users. Based on collated semantics, it encompasses the entire semantic fundamental.


Be sure to take into consideration nesting levels. Every important page must be available to users in a minimum of 3 clicks.


To enhance the structure of the website, you must concentrate on internal linking, which is the process of linking pages through hyperlinks.


The motivation behind linking is


A properly distributed distribution of page weights throughout the site

Acceleration in indexation of pages that are added to the index;

Enhanced usability.

There are many methods for internal linking. The choice of one or the other depends on the type of source, such as the online shop web site for service, an information site and the goals of the promotion.


Examples are internal linking



Menu on the website;

Banners and sliders

Links throughout the text of the article;

Site map;

Links are listed at the bottom of each article.

Links from blocks that offer both items and services.

How do be an SEO expert from beginning to finish? Making sure that the content is optimized for a website


Based on Google Content is one of three factors that influence the position of a website in search results.


Content that is high-quality is designed to meet the demands of people who crawl the internet however, it is intended accessible to the general public. Content includes everything present on the site, comprising text, images, video animation, audio and many different formats.

In this section we will mainly talk about the text.


Of course, the structure of content is defined by the semantics that have been collected. But, they’re not the only thing that determines the effectiveness of promotion.


In the beginning the first place, keywords assist crawlers of search engines in determining the topic of the content as well as the relationship to specific searches. In addition to keyword microarrays that search engines use titles, titles, h1-h6 headings, and SEO tags also have significance.


The quality of content is assessed by people who read it. Content should evoke emotions, trust , and the desire to pass it on to others.


The most crucial requirements the content of a quality must satisfy are:


Relevance and credibility;

Accuracy and precision;

A simple and understandable easily understood and accessible language;

Excellence and innovation;

Reliability and efficiency.

How do you become an SEO expert from beginning to finish? Optimizing usability


Usability is the ease of access to the website by its users.


It’s not just crucial to know that the user is on the website , but it’s equally important to be aware of how the user interacts with the site and how long he’s there, and whether or not he’ll get an answer to his question.


Usability is defined by the following elements:


page load speed;


Easy to use

Structure and navigation that is user-friendly


adaptation for mobile devices;

useful content that is well-structured and valuable;

the ability to act.

SEO specialists are generally not aware of the significance of usability in online-based marketing. However, this factor directly affects the way people behave that, in turn, can affect rankings. It is therefore important to concentrate your efforts on developing user-friendly websites with easy navigation and relevant information.


How can get yourself to become an SEO specialist from the start? Optimizing commercial elements


Commercial factors are features that make the site easy for users to browse and improve confidence in the website as all.


There are a myriad of commercial components we can identify the following elements of a key element:


simple navigation for users;

structured content

Filtering and categorization;

Access to contact information that include detailed contact information for phone numbers and messages, email contact information for the feedback form of the company

High-quality packaging of the cards for items: a detailed description, the features that the item offers, the ability to select the most appropriate bundle with high-quality images, details about the company, pricing reviews for the product along with payment options and shipping methods as well as links to related items, availability of the product , the quantity of stock available and the possibility of “Add to Cart” or “Buy

Many kinds of goods and services

the ability to evaluate the quality of products

A separate page that includes details of conditions of delivery and payment.


The return and warranty information can be found through the Return Policy page

The best depth for websites nesting. The lower the depth of nesting on the main pages , the more efficient.

Flexibility and cross-browser layout flexibility and cross-browser layout. The website should be able to display correctly in both desktop and mobile versions as well as on tablets that have multiple browser versions.

The credibility and longevity of the domain

Links to trusted sources.

External optimization

It is a collection of actions that aim to improve the visibility of websites in search results by getting links to the site from other websites , forums blog media, blogs, and other Internet websites – and making a profile for the site.


In the perfect perspective from a website search engine webmasters are connected to one another and provide users with information they consider to be relevant and valuable from various sources.


They provide users with a recommendation and also signals to engines to recognize that the site has some significance and must be considered in determining the rank of the site.


The more reliable sources who link to a site and the higher the credibility is granted as well as the higher it is placed.

In order to convert the signals to mathematical concepts, and allow the algorithm to accurately evaluate the ranking of the site by analyzing external links, linking weights were developed. Each website that links to gives weight to the website, which is a sign of importance, which is dependent on a variety of factors and most importantly, its credibility. The source on the basis of.


The site that provides the donation the site from which the link is created confers some authority to the website which accepts the link – the website from where the link originates and is then taken into consideration as the search engine reviewing its findings to determine the rank.


The technique of increasing the quality of the links on a site is known as linking building. This is a field of expertise for professionals who have broad expertise as well as specifically focused link builders.

We then looked at the ways in which SEO works and then proceeded to the study of the expert SEO-specialist as well as an outline of the steps to take to establish a successful career as an expert from the starting.

SEO specialist: What is his job duties and what’s his pay?

SEO experts are involved in marketing websites using search engines, and bring their websites up to first the list on search results for the relevant keywords.


There are a variety of names used for these specialists. The names of these experts include SEO”SEO-optimizer” SEO, search engine marketing specialist, an professional in the creation of websites to promote of search engines.


The benefits of this profession can include:


market demand over the long term;

the ability to work remotely

There are a variety of jobs that range from the routine to the artistic

competitive salaries;

interesting multifaceted projects;

the continuous expanding of the horizons

career growth.

The attributes and skills an SEO specialist should be able to

A specialist in the promotion of websites via search engines can accomplish the following tasks:


Assessment of the site – the study of the strengths and weak points of the resource being promoted;

research of competition and market;

the design of a promotional strategy

Budget calculation for promotions

Creation and clustering are part of the fundamental semantics

The search engine optimization (SEO) is the name given to contents Meta tags, keywords;

interactions with programmers, designers and copywriters in order to implement the strategy of promotion of resources, which also includes the design of technical tasks

the creation of an excellent link profile of the site being to be promoted

Studying the effect of SEO-promotion such as traffic, positions and behavior;

Monitoring of the changes in algorithms for algorithmic search engines, and consequently, the alteration of the strategy to promotion

Report preparation and presentation of the impact of promotion.

The traits that make an SEO expert are:


the strategic mind and the analytical approach;

the capacity to collect the capability to process the ability to organize and store data;

concentrate on the specifics ability to concentrate

Instability, the ability to perform routine tasks that are monotonous

Resistance to stress and the ability to accept mistakes and transform these into beneficial experiences;

Innovative thinking and imagination;

The need to be up to date with new trends and the constantly evolving market.

Anyone can be an SEO specialist, regardless of qualifications or profession. SEO-copywriters, Webmasters, as well as other professionals outside of IT such as accountants, lawyers as well as philologists, teachers, and many others are certified as SEO-optimizers.


Salary of SEO-specialists

The amount earned is contingent on the expert level, as well as the area and the place where the SEO expert is working.


A SEO specialist assistant could earn an every month, which can be as high as 25 to 40 thousand rubles.


SEO specialist – 50-120 thousand rubles, depending on the success rate of projects. The pay could also include a bonus as well as a salary for meeting KPIs.


The SEO department’s chief could make between 80-200 thousand rubles, depending on the number of employees in the department. It also includes bonuses as well as the salary for KPIs that the department has achieved.


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